From the star coca cola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the coca cola company owns a product portfolio of more than 3500 products. Nothing in this policy says or implies that a contract exists between the company and its employees or that participation in this program is a guarantee of continued employment with the coca cola company. Also, christina ruggiero was recently named ceo of. Coca cola is the top company in the industry, according to euromonitor. Coca cola is the top company in the industry, according to euromonitor there was no significant change in the ranking of the global top 10 companies in the soft drinks market in 2012, with tccc maintaining its top spot and continuing to keep a large gap between. In 1929, coca cola advertised in the saturday evening post with the slogan, the pause that refreshes, one of the most famous slogans in coca cola history and still echoed in advertisements today. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. The company also produces and sells other soft drinks and citrus beverages.
In its first year, the company sold about 9 glasses of coca cola a day. Pdf the world of the world of cocacola researchgate. Coca cola and corporate social responsibility coca cola s position atop the branding world hasnt come easily, and its future there isnt guaranteed. Learn by example and become a better writer with kibins suite of essay help services. In august 2015, the company, coca cola iberian partners and coca cola erfrischungsgetranke ag collaborated to form a new company named coca cola european partners. The company is based in atlanta, georgia and sells its products to over 200 countries around the world. In two years time, diet coke was the topselling diet soft drink in the world. Many health experts have prohibited the use of these soft drinks. Coca cola is also the most valuable brand in the world. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks. Swot analysis of coca cola company essay 780 words 4 pages. In march 2015, cce launched coca cola life in japan.
Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Nov 15, 2018 the bottling partners of coca cola work with its customers for implementing localized strategies they develop in partnership with coca cola company. Coca cola swot analysis 6 key strengths in 2020 sm insight. Making sure that every one of its thirsty clients gets the right product, at the right time and. Coca cola, globalization, and the cultural politics of branding in the twentieth century by laura a. Introduction of the coca cola company the coca cola company coca cola, the worlds leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. A century later, the coca cola company has produced over 10 billion gallons of syrup. Analysis of the cocacola company research and markets. Companys value chain acts as a competitive advantage. The assessment showed that climate change would increase water scarcity, social problems, and economic setbacks for the company. Cocacola co the, swot analysis in soft drinks world. Learn more about the cocacola company, our brands, and how we strive to do business the right way. The nature of the beverages that fall under coca cola s umbrella range from flat drink, to carbonated drinks, to.
Analysis of coca cola company essay 2697 words bartleby. The coca cola brand is one that holds a large number of products under its umbrella. A brief history of cocacola, americas most famous export. While considering this we need to have clear idea of development. The production of the coca cola company the coca cola company is one of the biggest beverage companies in atlanta, united states and was started in 1886 by john pemberton. Sincerely, dimitris lois chief executive officer 3 coca cola hellenic bottling company a. Pdf assignment on cocacola company ruhul amin and amirul. In 2007, 2008, the quality index rating of coca cola company was 94. The cocacola company of atlanta, georgia is the worlds largest provider of carbonated soft drinks with an over 50% market share worldwide.
The company produces coca cola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. Factors such as competitors, market size, and trends in the industry affect coca cola and its strategic decision making. Incorporated in 1919, the coca cola company offers wellknown brands such as coca cola, fanta, sprite, minute maid, powerade, del valle, schweppers, aquariues and others. Learn more about the coca cola company, our brands, and how we strive to do business the right way. This paper performs a strategic analysis of the cocacola company, a leader in the beverage. It was founded in 1886 as cocacola by a pharmacist. The coca cola company aims to focus on market and work smart. However, coca cola hasnt devised any health alternative or solution for this problem yet. The coca cola company has operations in over 200 countries worldwide. Notably, coca cola also took advantage of new features on facebook, messenger and instagram stories by allowing visitors to its gold room to create 360degree. At the heart of business is a mission statement called the cocacola promise the cocacola company exists to benefit and refresh everyone that it touches. Cocacola is the top company in the industry, according to euromonitor.
This basic proposition means that the companys business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Ten years of annual and quarterly balance sheets for coca cola ko. The cocacola company was founded in 1892 and established its headquarters in atlanta. Identifying market segments andtargets formarketing strategy. The coca cola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Coca cola, form 10k, annual report, filing date feb 21, 2007 pdf. In 1985 the formula for cola cola was changed and the cocacola company released a new coke. With the presence in more than 200 countries and the daily average servings to 1. Coca cola industry analysis research paper swot analysis. The branding values of the coca cola company grab the competitive edge in the marketplace. The mission statement of coca cola company dominating as services to target desired level of the market. In addition to the company s coca cola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades plantbased beverages, ayataka green tea, costa coffee, dasani waters, del valle juices and nectars, fanta, georgia coffee, gold peak teas and coffees, honest tea, innocent smoothies and juices, minute maid. The balance sheet is a financial report that shows the assets of a business i. On behalf of every employee who works for our company daily, we would like to thank you for your continued confidence in our capability to deliver economic, social, and environmental value for you all. May 04, 2019 the coca cola company develop the framework of retaining customer values in the competitive era of the beverage industry.
Aug 19, 2019 hence, cocacola isnt one giant company, its a system of many small companies reporting to one giant company. The coca cola company has been existing in the market for the long time and serves a global market. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and. Jan 10, 2020 the cocacola company business overview from the companys financial report. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. It is very important that each product that coca cola produces is of a high quality standard to ensure that each product is exactly the same. Coca cola swot analysis 2019 swot analysis of coca cola. The second motivation for the water goal was the outcome of a 2005 global risk assessment that coca cola undertook. In addition, when the coca cola company started, it was selling soft drinks only but later the company. Last year was not a good one for coke in which it lost market share to pepsi. This was the first extension of the cocacola and coke trademarks.
The american red cross faces a severe blood shortage due to the coronavirus outbreak. Were always working to enhance our site and increase accessibility and usability for all of our members. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world softdrink market throughout the 20th. Coca cola knows people from different culture, using its innovation to mix different cultures and flavours together to make new product e. Operation management in coca cola company business essay. Products belonging to coca cola company are sold in more than 200 countries around the globe since its incorporation in 1886. Cocacola credit union is committed to providing a website that is accessible to all. In 1889, he sold the formula of cocacola and the brand, and the name of the company turned into cocacola company in 1892.
We are here to refresh the world and make a difference. And they requires each business within the coca cola system must establish, implement, document and maintain a safety and quality system in accordance with tccms requirements. The company also produces and sells other beverages. The first bottling of coca cola occurred in vicksburg, mississippi, at the biedenharn candy company in 1891. As such, the company must be aware of the latest economic. The bottling partners of coca cola work with its customers for implementing localized strategies they develop in partnership with coca cola company. James quincey heads the coca cola company as a ceo, headquartered at atlanta and t krishnakumar heads the coca cola india company. The company reserves the right to amend this policy at any time. However, it has invested a lot in marketing to acquire global popularity. Project report a study on the cocacola company business environment of cocacola 1p age letter of transmittal. Here we need to identify its resources and system of productivity to deal and design with manufacturing products. The life cycle of coca cola the cocacola company is an american multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in atlanta, georgia. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Unlike other big companies, cocacola has maintained its positioning as a social brand.
An analysis of market segmentation of the cocacola. Company accountant, frank robinson, names the drink coca. Jun 10, 2019 the cocacola company is one of the largest multinationals in the world. Identifying market segments and targets for marketing strategy plan of coca cola company in. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Administrator, and their respective parent companies, subsidiaries, affiliates, and agents and those prize providers and agencies that are involved in the development or execution of this sweepstakes or any of its materials, and. Hymson a dissertation submitted in partial fulfillment of the requirements for the degree of doctor of philosophy american culture in the university of michigan 2011 doctoral committee. An enterprise desk research report on submitted in partial fulfillment of the requirements for the degree of master of business administration to by name of students 12345 prn no. The cocacola company is an american multinational corporation, and manufacturer, retailer.
Coca cola partners with key causes on a yearround basis, and we invite you to continue to give back to these causes in this time of uncertainty. It declares their purpose as a company and serves as the standard against which coca cola company weigh their actions and decisions. History and background of the coca cola company the coca cola company is the world largest distributor of soft beverages and syrup. This is important as the company wants to meet with customer requirements and expectations. The cocacola company 2017 human rights policy english. Coca cola is a globally recognized successful company. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Learn more about the coca cola company and how were a leader in workplace safety, human rights and sustainability.
The foundation supported water and environment programs such asthe cocacola africa foundations replenish africa initiative. The cocacola company is the worlds largest beverage company. This basic proposition means that the company s business should refresh the markets, protect, preserve and. The company s flagship product is coca cola, but it. The coca cola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades plantbased beverages, ayataka green tea, costa coffee, dasani waters, del valle juices and nectars, fanta, georgia coffee, gold peak teas and coffees, honest tea, innocent smoothies and juices, minute maid. Anyone visiting the activation could have their photos taken with coca cola props, merchandise and memorabilia, with the resulting photos creating some great ugc for the company.
Coca cola is the biggest manufacturer of carbonated beverages. Coca cola enterprises is the primary producer of coca cola products in western europe, although it is headquartered in atlanta ga, and its stock is traded on the new york stock exchange nyse. Browse essays about coca cola company and find inspiration. The role of an operation management is to deal with the productivity system of coca cola company. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. Throughout coca cola s history, the brand has gone through numerous advertising campaigns and slogans, adapting with each era it has surpassed.
Focuseconomics consensus forecast reports, coca cola can reliably create internal business plans, but also external countrylevel plans in conjunction with their bottling partners. Dec 23, 20 coca cola company project report mba 1st year 1. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. Coca cola concluded that water scarcity presents one of the. Employees and nonemployee workers of the cocacola company sponsor, cocacola bottlers, merkle, inc. Globally, coca cola is more dominant and has a majority of the global market share.
The coca cola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola coke, a sweetened carbonated beverage that is a cultural institution in the united states. The ranges of products that coca cola offers are all beverages and are marketed across the world. Shareholders of the cocacola companythe company request that the compensation committee of the board of directors take into consideration the pay grades andor salary ranges of all classifications of company employees when setting. The introduction of coca cola company marketing essay. It guarantees the highest standards in quality, the environment, safety and the health of customer. We do not do activities outside the company that may affect our capacity and willingness to meet the obligations we have in coca cola femsa. Coca cola, and wrote it out in his distinct script. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Coca cola credit union credit union, federal credit union. The mission of coca cola cokes roadmap starts with their mission, which is enduring.
889 109 638 1216 1538 670 457 397 1283 186 718 562 56 511 1481 1290 1179 44 271 865 831 1443 1250 129 99 1154 593 218 559 1270 602 553 738